It is a web designer’s duty to create engaging user experiences and improve the conversion rate. Keeping these two goals or objectives, they only focus on aesthetics and often take the common design trends and most of them are outdated.
What this does is it may distract them from the latest prevailing trends and the possibility of UI mistakes increase because the trends are often inappropriately deployed. In the world of web design, most designers don’t want to learn things but do things on their own. The time when only aesthetics and visual appeal mattered is far gone. Today, the usability factor is more important that can help the users understand the UI. Not only does this increase the possibility of making the site difficult to use but the bounce rate increases drastically as well.
To help you make the best designs that are proven to deliver the intended results, let’s take a look at the common UI mistakes to avoid.
Fixed and Large Headers
Most of the navigation menus on websites these days have a fixed position that occupies significant space. They are often fixed on the top of the browser and the content scrolls underneath them making it unpleasant to read for the visitors. Sticky headers may have some benefits as well but before using them, some important points should be considered.
To begin with, a sticky navigation header should not be overstuffed and it should not block the content making the browsing experience comfortable for the visitors. Secondly, if the decision to make the sticky header has been made and you want to test with it, try to make it mobile-friendly or remove it from the mobile version of the website altogether.
Light fonts are pervasive because they are trendy, classy, clean, and look elegant on the websites. However, light fonts can have implications on usability and hence, they hamper the UO. The goal of having text on the website is to make it legible and increase the readability. Not all website visitors want to view a website that renders thin type. Moreover, those viewing on iPhone or iPad with a Retina display find it challenging and may move away from the website.
The point of putting content on a website is to make people read it and if it is unreadable, it just does not serve the purpose. If you have decided to use thin fonts on your business website, you should make sure to use proper contrast and put deep emphasis on their size, color, and weight. Furthermore, always test the website on different devices to ensure proper readability is achieved. The best practice is to check the website on tablets, smartphones (both Android and iOS), laptops, and desktop computers.
Low Contrast Text in Body Copy
Lower contrast elements in the interface design are one of the major trends these days. The reason for its immense popularity came from the minimalist design approach in which the contrast in some areas is reduced. However, this is a mistake that UI designers fail to realize because it makes the page complex in terms of information presentation. Thin fonts have already been covered above but the low contrast in body copy needs to be addressed properly to make sure the readability factor is achieved that may lead to better conversions.
Before moving forward, it is to make it clear that low contrast is not necessarily bad but it can have a negative impact on the usability of a website. It makes text hard to read and the flow of traffic to the website is affected. To avoid this mistake, it is advisable to use the right text contrast and adjust other colors on the website while doing a quick check through multiple devices to make sure the direction is right.
This trend came from Apple’s websites where scroll hijacking, high-resolution images, and parallax effects are used. However, what needed to be considered is that Apple has a specific target audience and their content is curated accordingly. You need to understand that every website has its own problems hence, the solutions should also be tailored to those. To overcome this issue, the UI patterns should be tested with a prototype of the website. Without testing it with multiple devices, you cannot be certain if it will work or not. Making assumptions can be costly so better test it out.
Floating Elements or Carousels
A slideshow of rotating elements of content, also known as carousels, are very common on the web, especially on homepages. No doubt, they can be extremely useful and may engage the user right away. However, they have numerous usability issues and therefore qualify as our 5th mistake in this blog post. As per the recent statistics, most people immediately scroll past these headers or carousels completely ignoring the content within them. This has a negative impact on the UI because the visitors may not see if there’s something valuable written on them in some of the rotating slides.
If done right, a carousel may engage with the users straight away. The problem; however, with them is that they don’t add any additional value to the overall user experience. Most website owners place them for decoration and just because others are using them. The best way to know if they add value is to list down your website’s objectives and test the carousels against these objectives. If you want to use the carousels for the purpose of providing information to the users, make sure the next and previous arrows are discoverable. It gives users a chance to reread the information on the carousel if they want to. Thus, the time spent on a webpage is also enhanced and user experience is enhanced.
Web design trends, if not studied carefully and implemented directly, can have several complications relating to UI. UI designers should make sure to use their own judgment and experience to come up with the best solutions specific to the business and the requirements. A great website is not the one with all the latest trends but the one that serves the users with the best experience.
In this crazy and ever dynamic world of web design, trends come and go. Only those websites survive that have trends incorporated according to their target audience and use them wisely. Balanced use of aesthetics, usability, and efficiency plays a vital role in distinguishing UX trends that are most user accepted.
If you want to make sure that your website shines in the digital landscape, you should contact the best designers like ITspresso. Our UI designers can come up with the coolest color schemes, best fonts incorporated smartly with the color contrast, and fanciest scrolling animation that may capture the attention of the users just after landing on your webpage. With years of experience and a keen eye on the latest trends, we offer the best value for your money and deliver webpages that showcase your business in the best possible way. For more information or to get a free consultation, feel free to email us at [email protected]. You can also get in touch with the Contact Us page.