Augmented Reality and the Future of Digital Design

The term Augmented Reality was first introduced in 1990 by Tom Caudell – a Boeing researcher who introduced this term to explain how a digital display could be helpful for pilots in navigation. However, after all these years, the original idea of Augmented Reality has changed altogether. Augmented Reality has transformed a lot and it continues to innovate day by day.

From navigating to digital design, AR caters to all the industries. It is a technology that is all about computer images that replace the view of the world with the augmented view. It creates an experience that does not exist but can be seen through digital technologies. The composite view is equally interactive as the real view bridging the gap between reality and the virtual simulation.

It is safe to state that within 20 years, AR has taken over a lot of industries such as education, retail, construction, digital design, ecommerce, web design, and others. Talking about digital design, you can easily find free logo makers online that allow you to create a logo for your business or brand using real environments. Thus, it is clear that AR has a great impact on the field of digital designing.

Augmented Reality – Defying Conventional Digital Design Boundaries

Gone are the days when digital designs used to be barred by limitations. The use of latest technologies like Augmented Reality has opened new doors for the digital designers to use the environment around them and turn the whole world into a canvas that they can use to showcase their abilities to the best level of their creativity.

AR goes beyond the conventional boundaries of UX design and designers have to adapt to these changes to stand a chance in the long run. 2D has to change to 3D to improve the viewing experience of the users as well as increase the engagement chances. It is also believed that the induction of AR into the digital design will provide a more gratifying experience to the people and the same devices that they are using with a completely unique perspective.

One of the things that can be influenced a lot is the web and application development sector. A website is always the first point of contact between a customer and the business and if the website is capable of presenting a real environment like a solution to the customers, it can increase the chances of them entering in business with you. These kinds of designs can be made possible with augmented reality.

The world is always moving towards ideas that are closer to reality and in this quest, many new technologies have not only been tested but discovered too. Through digital designs complemented by AR, engaging catalogs can be prepared and presented to the customers to stimulate their interest in the product. What this does is that it makes the customers experience real-life environments and feel the connection with the brand. All of it was not possible with previous designs.

Similarly, if we talk about logo designing, logo makers seem to be quite intrigued by the possibilities AR is turning into realities for them. They are able to better utilize the effects and animations in the logos. This is the reason why a lot of logos have 3D effects that can spellbound any customer on a given day. However, designers need to be clear in their approach and the idea of the business that they can bring to life through their creativity.

Final Words

It is evident that AR is changing the realms of the digital design industry with the real environment like experiences in different dimensions. On the other hand, businesses have also started realizing the importance and worth of this unique yet effective combination of digital design and AR. A lot of businesses are spending on this element to ensure that the expectations of customers are met and business objectives are achieved as well.

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