While establishing a business, having a logo design may not be a top priority for many businessmen. “Maybe the nature of my business does not require a logo at all,” a little voice is whispering in your mind. You should not listen to that voice because a logo acts as the stepping stone of creating a brand and not a business.
Even if you look at the logos of some of the top companies, the brand names are not integrated into the design but you can instantly recognize which brand each logo represents. McDonalds, Apple, Nike, to name a few are prime examples of that. But, wait, if world domination and global recognition are not convincing enough for you, here are a few more reasons you need to know.
Creates a Strong First Impression
A business logo acts as the first point of contact between the customers and the company. As we all know that attention spans are quite short these days, the companies have less than 2 seconds to convince potential consumers that the products they are offering are worth considering. In this regard, a logo comes into play that quickly grabs the attention of the customers and communicates the company’s values in a visual yet interesting way. Let’s take McDonalds for example. Even if you are not hungry and you are driving by, just its logo outside the restaurant will make you go in and enjoy a scrumptious meal. Same goes for other businesses as well. A great company logo will also attract new customers to know you allowing you to secure more customers.
Reveals Your Identity
The history of a logo goes back to the old western days when the cowboys used to brand the cattle. They did it by marking their cattle to show ownership. Your logo also shows your ownership but the difference is that it does not include any harm to anyone. Having the same logo on business cards, website, and products communicates your ownership to the customers. Not only does it reveal your identity but tell the world who you are, what business you are doing, and what products or service you are offering.
Makes You Stand Out from the Competition
Today, as per the definition of economics, mostly the market is perfect competition means that there is a large number of sellers or small firms competing against each other with homogenous or similar products or services. There is a very little margin of securing the customers and without maintaining a separate identity, it is not possible to survive. A business logo design provides you the identity needed to stand out from the competition. No matter how famous your name is, if there’s no logo, there are chances that the customers might forget your name but the logo stays imprinted on the minds for a long time. If you are not able to create a logo yourself or there’s no graphic designer in your company, you should look to hire digital design services from a professional digital design agency.
Creates Brand Loyalty
Not long ago, Pepsi Co. redesigned their brand logo leaving many customers in dismay. The reason is that customers become accustomed to their favorite brand’s logo and even some minor modifications may lead them to switch the brand. Brand loyalty is a huge thing and unfortunately, many companies look to ignore it even if it is unintentional. While creating a brand logo, you should know that it will create brand loyalty among the customers and when it is created and advertised, it shouldn’t be changed no matter what. What you can do is create it fascinating enough to stand the test of time.
From the above reasons, it is quite obvious that even for startups, a business logo is very important. It should always be created by a professional who knows the theory behind it. What you can do is communicate the brand’s values and ideology to the designer and they will incorporate them into the design. If there’s no digital designer in your company or you don’t want to hire a full-time designer, it is highly suggested to go for a digital design agency that excels in creating appealing business logo designs. ITspresso is one of the leading names that has created success stories in the past with its services and designed some of the most prominent logos in the business world. We can help you start your journey towards global outreach with our services. For more information, simply contact us or write us an email at [email protected] and we will get back to you in no time.