Top UX Design Challenges During New Product Development

Product development is quite an exciting thing to do considering the different phases involved in the process and collective effort of all the departments. In this entire process, the role of UX designers is of high importance. The responsibilities of UX designers are crucial in ascertaining the success of the product being developed. They also have to face certain challenges along the way and here we will discuss some of them. 

Misconceptions 

It happens a lot of times when the ideas are not properly communicated to UX designers or they are not part of the initial team meetings. This results in a lack of understanding of the product. UX is often underestimated and it is a common belief that it is all about making things look good. UX is a broader term and it is certainly more than just sketching wireframes. The business value UX designers add to the project is beyond imagination and the key stakeholders should make sure to communicate the ideas properly to them. 

Conducting Research 

Conducting user research is an important phase in product design and development. The decision-makers are often of the view that they know enough about the customers; however, in most cases, the information is not even sufficient. For a UX designer, user research is crucial for validating the assumptions so that the product to be developed is able to solve the problems. The best solution to overcome this challenge is to make sure that initial user research is not bypassed. There are different ways to conduct user research timely and in a budget. What you need to do is to pool your resources and streamline the process as much as possible. You can always go for interviews simply because it is a tried and tested method for getting the information directly. Some research is always better than none. 

Prioritizing Problems 

UX designers are always keen on solving problems and this curiosity leads them to identify and uncover more problems. The more insights UX designers uncover, the more problems they identify and the harder it becomes for them to prioritize them. It is a fact that a product is developed in phases and it is not possible for it to address and solve the problems at once. Prioritizing which problem to address first is a tough task for UX designers. Good designers don’t focus on the problems but understand what the real issues are. It is better to define a problem statement focused on the user and their needs. Once the problem statement is defined, try to answer just one or two of those needs in the initial stages. 

Design & Development Differences 

Design and development go hand in hand for any product. Without design, there is nothing to develop and without development, the design is useless. Collaboration between these two important functions is paramount. Designers and developers think differently but their collaboration is vital for the success of the product. It is like both of them speak different languages and that’s the beauty of this industry. A UX designer tries to address the problems in a different way than a developer. The designer is always looking at the broader picture and developers are looking at what’s feasible technically. The best way is to communicate at every step. Daily meetings between these two departments can solve a lot of confusion. 

Never-ending UX Job Titles

Last but not least, a very common challenge UX designers have to cope with is the never-ending list of UX job titles. Due to the complexity of the design and development industry, companies are hiring specialists to focus on major aspects of UX. This is the reason why you see job titles UX researchers, UX information architects, UX writers, and analysts. Positioning designers can be a tricky quest but for designers, there is nothing to worry about. It is better to define the job roles properly and thoroughly communicated to the designers so that they may work properly within their job guidelines. It will solve a lot of confusion and enhance productivity. 

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