It is a common perception that online retail stores don’t require optimization simply because customers are looking for a specific product through a web search. And if they land on a webpage with the same product, they are most likely to purchase it making the conversion easy, right?
The answer is no! In most cases, especially in today’s scenario, retailers need conversion rate optimization as much as other businesses and we shall discuss it in this article.
Having a website that is difficult to navigate is not trusted by the customers and it doesn’t have any attractions for the customer that may convince them to take an action like adding a product to the cart or buying it eventually. The importance of conversion rate optimization for ecommerce stores is that it gives them an opportunity to make more money without making unnecessary expenses regarding customer acquisition.
Let’s discuss more reasons why the conversion rates matter to ecommerce stores.
Conversion Rates Mean Whooping Profits
It is no brainer that the Google AdWords price is increasing day by day due to the growing competition in the market. Even if you use the demand and supply rule, you can know why this is happening and happening at such great pace. Pay per click models got a lot of attention from small businesses but due to search engine optimization, this is becoming a thing of a past particularly where sales are concerned.
Today, conversion rates result in direct profits. This is why you need to put emphasis on website development and try to make sure the user experience is not compromised at any stage.
Increase in Online Competition
Considering the popularity of e-commerce businesses, more and more vendors have started their operations online. However, due to the presence of giants like AliExpress, Amazon, Ali Baba, and others, small retailers hardly get any notability. The major reason has been the trust factor. In developing and underdeveloped countries, most of the small online retail stores don’t offer the same products as they display on the websites resulting in serious problems for those who like to do their work with honesty. With that being said, if you want to convert your visitors into customers, you have to win the trust of the customers as well and that comes with an easy to navigate website. The processes should be very simple that easily take the customers to the cart or even to checkout.
Social Media Effect
Social media channels like Facebook, Instagram, Twitter, Pinterest, and others are a great venue for marketing and connecting with new customers. While looking for a brand, customers like to research the businesses on social media because that’s the easiest place where they can find reviews of other customers. The benefit of social media cannot be ignored in terms of page views but at the same time, it is also not avoidable that the atmosphere has a very short span. What this means is that you have to capture the leads at that very time. By placing the product on the website is not enough, you should differentiate yourself from your competition and that will require you to think deeply leveraging your creativity.
Last but not least, it is the objective of every businessman to cut down the expenses and improve the profits as much as possible. Conversion rates save you a lot of money because you don’t have to invest more in marketing. Through a professional and simple website, you can turn your visitors into customers. However, you should ensure that the website is optimized correctly. It should be noted that the money saved is equal to the money earned.
These are just a few reasons why you should not avoid conversion rates and start giving importance to conversion rate optimization. The benefits it will offer you are not just for short term but long term as well.